Labor’s Plan to Boost Latino Turnout in California

October 18th, 2010

Here’s my new friends at CalBuzz.com on labor unions campaign to boost Latino turnout in California. The campaign takes advantage of outrage over Arizona’s SB 1070 and the general scapegoating of immigrants by many in the Republican party. It very effectively combines images of Sarah Palin, Jan Brewer and Meg Whitman with the none-to-subtle religious iconography of prayer cards that include images of Jerry Brown meeting with Mother Theresa and speaking to Cesar Chavez.

The goal is to bring 200,000 new Latino voters to the polls this year, a 3-4% increase over 2006 levels. This is the Democratic answer to the flood of corporate money that has deluged the election process this year. It could be a difference maker for both Jerry Brown and Barbara Boxer.

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