Overt Racial Appeals at Close of Nevada Senate Race

October 31st, 2010

The ugliest Senate Race is ending on an overtly racial note.

Sharron Angle’s final barrage of ads feature not so subtle images of Latinos crossing the border to invade America and wearing gang colors contrasted with clean white people who are suffering for lack of services and cowering in fear from the violence perpetrated by these immigrants. The message is clear: Harry Reid’s is with the brown people. I’m with the white people.

This comes on the heels of another ad from the Southwest (that has since been pulled) which encouraged Latinos not to vote because the Democrats didn’t deliver on immigration reform.

Besides being cynical and awful, it’s a questionable strategy, since the result may be that Latino’s turn out in even higher numbers to cast votes against Angle. Rachel Maddow was in Nevada last week and interviewed Harry Reid, who also stressed these issues, encouraging Latinos to turn out and vote against Angle.

Angle has been surging in recent weeks, but with such close margins, turnout will once again be key, and both sides seem to be playing to the base.

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